Downtown Oshawa - Night

Plan 20Thirty

In June 2022, Oshawa City Council approved Plan20Thirty, a new downtown revitalization action plan.

Plan20Thirty builds upon Oshawa’s previous downtown plan, Plan 20Twenty and its successes to date, while addressing new challenges and opportunities. Plan20Thirty’s Vision Statement is: A lively and modern urban centre where all thrive.

The Plan introduces new actions to meet the needs of an evolving and changing downtown and maintains the same overarching goals to improve and promote Downtown Oshawa as a unique destination for working, living, attending post-secondary school, shopping, dining and enjoying entertainment.

The Plan was developed with input from a Committee comprised of participants representing diverse sectors of Oshawa’s downtown, as well as public input.

In total, 60 action items were identified across seven core pillars:

• Business Growth, Expansion & Retention

• Residential Growth

• The Physical Environment

• Social Experience

• Communications

• Modernization & Innovation

• Customer Service & Red Tape Reduction

City staff will report on the progress of Plan 20Thirty annually through the Economic Development Services Committee and City Council.

View the boundary map View Plan 20Thirty

Background

Terms of Reference

The T.O.R. includes the following key items:
An outline of the purpose of preparing a new Downtown Oshawa action plan
Background on previous Downtown Oshawa strategic plans and the 2020-2023 Oshawa Strategic Plan
Goals and objectives in the preparation of Plan 20Thirty
A proposed scope of work
Key deliverables from this T.O.R. process
An outline for the creation of a “Plan 20Thirty Steering Committee, or “Group 20Thirty”
A timeline and next steps for the T.O.R. process

Plan 20Thirty Steering Committee

The Plan 20Thirty Committee, comprised of participants representing diverse sectors of Oshawa’s downtown, came together from Fall 2021 to Spring 2022 to determine a series of action items that would guide the new plan.

The steering committee membership of stakeholders consisted of:

Director, Business and Economic Development Services (Chair)
Business Representatives from each of the following sectors:
- Retail
- Cultural
- Culinary
- Professional Services
- Personal Services (no appointment at this time)

Members from the five business sectors were limited to individuals who own property or operate a business within the designated downtown area.

Additional committee makeup is as follows:

Downtown community members
Downtown Development Industry Representatives
Downtown Institutional Sector Representatives
- Ontario Tech University
- Social services sector

A team of City and Regional staff, on an as needed basis, was also recommended to act as technical support leads in respective areas of the Downtown:

Business and Economic Development Services
Engineering Services
Planning Services
Parks Planning and Development
Recreation and Culture Services
Operations Services
Corporate Communications
Oshawa Senior Citizens Centre
Regional staff

Meet your Steering Committee members

Lauren Gould

Lauren Gould is the CEO at The Robert McLaughlin Gallery. With over 15 years' experience in the arts and culture sector, her work focuses on community engagement, partner collaboration, and leading organizational improvements. Lauren has held positions at National Museums Liverpool, The School of Toronto Dance Theatre, the Gardiner Museum, and roles in post-secondary education in Montreal.

Carla Holland

Information coming soon.

Andrew Holmes

Information coming soon.

Hans Jain

As a community builder, Hans Jain has been a pioneer in the adaptive reuse of properties and the introduction of new developments in under-invested neighbourhoods. In Oshawa, he has done three projects (two adaptive reuse) and will complete a new apartment building and launch another adaptive reuse project in 2022.

Garth Johns

Garth is a retired senior leader, manager, consultant and author. He served as Commissioner of H.R. for the Region of Durham and as the Director of H.R. for Lakeridge Health. Garth has also served as Executive Director of the Downtown Oshawa B.I.A. Garth and his wife are residents of Downtown Oshawa.

Matthew Mackenzie

Matthew is the Manager of Government and Community Relations for Ontario Tech University. Matthew currently serves on the Boards of The College of Medical Laboratory Technologists of Ontario, Science Rendezvous, and the University's Board of Governors. Matthew and his wife Amanda are proud to live, work and raise their family in Oshawa.

Joel Nascimento

Joel is an experienced international technology entrepreneur and a professional project and operations manager in various businesses and industries in the Americas. Joel has founded two recognized tech Startups, runs Kevares Autonomous Services, a robotics company in Oshawa, and is one of the Directors on the Board of the Ontario Philharmonic.

Louise Parkes

Parmac, which has been in downtown Oshawa since 1995, is owned by Louise Parkes. Louise was elected to Oshawa City Council in 2000 and served until 2010; her Ward included downtown Oshawa. From 2004 to 2010, she chaired Development Services. Her interests include the arts, heritage preservation, and urban revitalization.

Tess Pierce

Information coming soon.

Stacey Snow

Stacey Snow is a downtown Oshawa resident who believes in the power of community-based collaborative problem solving. Stacey is actively involved in various local, non-profit and social service organizations and enjoys her work as a Community Development Coordinator at the Back Door Mission for the Relief of Poverty.

Richard Summers

Focused on real estate impact investment and development in urban centres, Rick is firm on one thing, A city is judged by the condition of its downtown. His most notable project in the Oshawa area was transforming the former Genosha Hotel into luxury apartments which is located in the Hub of downtown.

Passionate about revitalization, he is focused on engaging city leaders and resident stakeholders to help facilitate a unified vision. He believes a holistic approach, using a tested system and process will lead to creating a resilient social, economic and environmental strategic plan that benefits all residents.

Laura Vaillancourt

Born and raised in Oshawa, Laura brings a decades-long lens to the Plan 20Thirty committee. Laura's knowledge of what makes Central Business Districts attractive to businesses from the government, commerce, arts and culture, and the professional services sectors within Oshawa's local historical perspective inform her on this important committee work.

Meeting Agendas and Minutes

2022 Steering committee meetings

Plan 20Thirty meeting minutes and agendas
Date	Agenda and Minutes
May 19, 2022	Agenda Meeting Summary
May 3, 2022	Agenda Meeting Summary
April 13, 2022	Agenda Meeting Summary
March 14, 2022	Agenda Meeting Summary
February 23, 2022	Agenda Meeting Summary
February 7, 2022	Agenda Meeting Summary
January 26, 2022	Agenda Meeting Summary

2021 Steering committee meetings

Plan 20Thirty meeting minutes and agendas
Date	Agenda and Minutes
November 23, 2021	Agenda Meeting Summary
October 27, 2021	Agenda Meeting Summary